Legal

Privacy Policy

What we collect, why we collect it, and the choices you have. Written in plain English.

Effective: October 8, 2026 · Last updated: October 8, 2026

01Who we are

ScaleitAds (“we”, “us”) is a Meta ads optimization service run by Akshay Kolluru. This policy covers scaleitads.com, our booking flow, and the messages we send you.

Legal business name: Akshay Kiriti Kolluru (sole proprietor, trading as ScaleitAds). Based in: Hyderabad, Telangana, India. Contact: [email protected]. We are the controller of the personal data described here.

02What we collect

We only collect what we need to book your call and, if we work together, run your account.

  • What you give us: your name, email, WhatsApp or phone number, and your answers to our qualifying questions (monthly ad spend, rough monthly revenue, what you sell).
  • If you book a call: the time you chose, plus anything you send before the call, such as an ad account export or business numbers.
  • If you become a client: access to your Meta ad account and the reports in it, billing details, and our messages with you.
  • Collected automatically: device and browser type, pages visited, rough location from your IP address, and, if you allow analytics and marketing cookies, Meta Pixel events such as page views and bookings, and Microsoft Clarity data on how you use the pages (clicks, scrolls and time on page).

03How we use it

We never sell your personal data. We never use your ad account data for anything other than your account.

  • To check whether we're a good fit and book your call.
  • To send call confirmations, reminders and follow-ups by email, WhatsApp or SMS.
  • To deliver our service if you become a client.
  • To measure and improve our own ads and website, only with your consent where the law requires it.
  • To meet legal, tax and accounting duties, and to protect our rights.

05Cookies and tracking

Essential cookies keep the site and booking working. They are always on. Analytics and marketing cookies, like Microsoft Clarity and the Meta Pixel, help us improve the site and see which of our ads lead to bookings. They only load if you click Accept or switch them on in Cookie settings.

You can change your choice any time with the Cookie settings link in the footer, or by clearing cookies in your browser. Our fonts load from Google Fonts, which receives your IP address but sets no cookies.

CookieProviderPurposeTypeLasts
cookie_consentScaleitAdsRemembers your cookie choiceEssential12 months
Session cookiesHighLevelKeep pages, forms and booking workingEssentialSession to 12 months
_fbpMetaMeta Pixel: measures visits and bookings from our adsMarketing90 days
_fbcMetaMeta Pixel: remembers the ad you clickedMarketing90 days
_clckMicrosoftClarity: counts unique visitors to improve the siteMarketing1 year
_clskMicrosoftClarity: links page views in one visitMarketing1 day

06Who we share it with

We share data only with service providers who help us run the business, under contracts that require them to protect it:

  • HighLevel (LeadConnector): website, forms, calendar, CRM, email, SMS and WhatsApp messaging.
  • Meta Platforms: the Meta Pixel (with your consent) and WhatsApp Business messaging.
  • Microsoft: Clarity site analytics (with your consent).
  • Our video-call provider, for the call itself.
  • Wise: payments and invoicing for clients.
  • Professional advisers and authorities, when the law requires it.

07International transfers

We are based in India, and our providers may store data in the United States and other countries. Where the law requires it, we rely on safeguards such as the EU Standard Contractual Clauses.

08How long we keep it

  • Leads who don't become clients: up to 24 months after our last contact, then deleted.
  • Clients: for as long as we work together, then as long as tax and accounting law requires.
  • Ad account access: removed when our work ends. Please also remove our access on your side.

09Your rights

Depending on where you live (for example the EU, UK, California, or India under the DPDP Act 2023), you can:

  • Ask for a copy of your data, or ask us to correct or delete it.
  • Object to or limit how we use it, and withdraw consent at any time.
  • Ask us to move your data to another provider.
  • Opt out of any “sale” or “sharing” for targeted ads. We don't sell data, and you can turn off marketing cookies.
  • Complain to your local data protection authority.

10Messages from us

When you book, you agree to get messages about your call by email, WhatsApp and SMS. Message and data rates may apply. Reply STOP to any text or WhatsApp to opt out, or use the unsubscribe link in any email. We'll still send messages you need, such as a booking you made.

11Security and children

We use reputable providers, access controls and encryption in transit to protect your data. No system is perfectly secure, so we'll tell you promptly if a breach affects you.

Our service is for businesses. We don't knowingly collect data from anyone under 18.

12Changes and contact

If we change this policy, we'll update the date at the top. For big changes, we'll tell clients directly.

To use any of your rights, email [email protected]. We may need to confirm your identity first.

Questions about your data?

Email [email protected]. We reply within 30 days, usually much sooner.